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Evolution of Android IVI in automotive industry

2017-12-15  General Insurance Studio - Editor  78 views

Evolution of Android In-Vehicle Infotainment (IVI) systems in the automotive industry, from early beginnings to its current advanced implementations:

1. Early Infotainment Systems (Pre-Android Era)

Before Android entered the scene, IVI systems were mostly:

  • Proprietary platforms developed by automakers or third-party suppliers.

  • Focused on radio, CD/DVD players, navigation, and basic telematics.

  • Examples: Ford SYNC (based on Microsoft), BMW iDrive, etc.

  • Limited connectivity and user experience was often clunky.

2. Entry of Android into Automotive (2010–2014)

  • Android started gaining traction as smartphones became central to daily life.

  • Automakers began experimenting with Android-based head units for better UI, app support, and customization.

  • These were custom versions of Android Open Source Project (AOSP), not connected to Google services.

  • Challenges: Lack of standardization, security concerns, poor update cycles.

3. Android Auto Launch (2015)

  • Google introduced Android Auto as a projection-based system (not native OS).

    • Mirrors your phone onto the car display.

    • Safe UI for Google Maps, calls, messages, music, etc.

  • Gained widespread adoption due to its simplicity and smartphone integration.

  • Competed with Apple CarPlay, leading to dual support in most vehicles.

Note: Android Auto ≠ Android Automotive OS — they're different.

4. Android Automotive OS (AAOS) Emerges (2017–2020)

  • Google took a major leap by launching Android Automotive OS, a full-fledged, embedded OS that runs natively in the vehicle — no smartphone required.

  • Volvo Polestar 2 (2020) was the first production car with AAOS.

  • Features:

    • Built-in Google Maps, Google Assistant, Google Play Store.

    • Deep integration with vehicle functions (e.g., HVAC, seat controls).

    • Customizable by OEMs.

5. Growth & Adoption (2020–2024)

  • Major automakers began adopting or experimenting with AAOS, including:

    • Volvo, Polestar, Renault, GM, Honda, Ford, and others.

  • Benefits:

    • Familiar UX, OTA updates, better app ecosystem.

    • Voice control via Google Assistant.

    • Reduced development cost/time for automakers.

  • Developers could build automotive-specific apps using Android tools.

  • Third-party app categories included navigation, media, and EV charging.

6. Ecosystem Expansion & Custom Skins (2023–2025)

  • OEMs began customizing Android Automotive with their own UI/UX layers.

    • Ex: GM's Ultra Cruise, Volvo’s native integration with car functions.

  • Google also expanded categories on the Play Store for cars.

  • Support for EV-specific functions like battery stats, range mapping, and charging station finders.

  • Safety and driver distraction regulations guided app design and behavior.

Key Technological Highlights

FeatureAndroid AutoAndroid Automotive OS
TypeProjection from phoneEmbedded OS in vehicle
InternetVia phoneVia car’s modem
AppsLimitedFull app ecosystem
CustomizationMinimalOEM-level customization
Google ServicesOptionalNative integration

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